Tuesday, 30 November 2010

Colour Connotations.

When designing my magazine I have had to decide which colour scheme I shall use. Colours have connotations as to what they could mean and/or represent. In addition to this different colours are used depending on the season. E.g.

Black - Power, elegance, death, evil, mystery, magic, strength, authority, grief, night, halloween, sophistication, scary, fear.

Purple - Wealth, Money, riches, royalty, luxury, posh, mystery, gothic, autumn.

Orange - energy, happiness, autumn, harvest, warmth, fire, sunshine, heat, halloween, sumer, hot. juicy, tangy.

Red - Fire, blood, energy, war, danger, anger, rage, strength, power, determination, passion, desire, love, passion, romance, courage, christmas, festive, death, lust, sexual, scary, pain, glamour.

Gold - Glamour, royalty, wealth, riches, lxury, posh, money, christmas.

White - Virginity, innocence, purity, light, good, goodness, cleanliness, cool, weddings, broing, simple, honest, angelic, fresh, life, sterile, hygienic, religious, death.

Yellow - Sunshine, happiness, joy, warmth, fresh, cowardice, childish, caution, decay, attention, gold, poor health, bright, energy easter, fun, excitement.

Pink - 'Girlyness', youth, pretty, cute, childish, 'princess', lust, love, soft.

Blue - Sky, sea, trust, loyalty, wisdom, truth, pure, health, clean, cool, holidays, miserable, depression, fresh, peace, calm, authority.

Green - Nature, growth, harmony, fertility, safety, money, medicine, health, jealousy, envy, peace, protection, mould, sickness, summer, fresh, spring, greed, organic, natural, earthy, festive, 'go', emergency.       

I have decided that my magazine will be black, purple and red. These are strong and elegant colours which also represent the autumn/winter period the magazine would be released during.

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