Demographic.

Media production involves the key concept of audience consumption, profiling gives us a clear sense at who a magazine is aimed at.

This can be defined in a number of different ways e.g:

Demographic - Age, gender, class and location.

                                or

The JICNAR (Joint Industry Committee for National Readership Survey) scale. This scale defines social class by occupation:

Grade A - Upper middle-class - High managerial, administrative or      professional, such as a barrister.


Grade B - Middle-class - Intermediate managerial, administrative or professional such as a bank manager.


Grade C1 - Lower middle-class - Supervisory or clerical, managerial, administrative or professional - dubbed 'white collar workers'.


Grade C2 - Skilled working class - Skilled manual workers, dubbed as 'blue collar workers', such as a mechanic.


Grade D - Working class - Semi-and unskilled manual workers such as those who work on an assembly line.


Group E - Unskilled - Casual workers or those who are dependent on state benefits such as state pensioners or widows.


                                                    
                                                        or


Psycho-graphic - Measured in terms of hopes/aspirations/needs or desires e.g. aspire to a richer life-style or make the world a better place.


Often refers to stereotypes e.g. As a 17-yr old student I would be referred to as the youth audience.